Ep 17 - How to Scale Your Affiliate Program with Michael Yewdell

We sat down with Michael Yewdell, Co-Founder of Campus Protein and BEAM Be Amazing. We learn about his journey and best practices on how he created affiliate programs for both Campus Protein and BEAM, which offers its own line of health/ fitness supplements, controlling the process, from farm to shaker.

In this episode, we get the secret recipe to successful affiliate marketing; Pairing data with powerful branding and identity. Mike talks about the value of building community and connection into your affiliate program and shares the incredible backstory of BEAM Be Amazing.

Here’s What We Discussed: 

• [00:42] Mike shares how he started Campus Protein and why building BEAM Be Amazing has been one of the most interesting projects he’s been a part of
• [02:16] The key ingredients of a successful affiliate program – Community, reason, connection, relationship 
• [03:33] Ways to evaluate affiliate models 
• [04:27] BEAM Be Amazing’s philanthropic mission – Righting the wrongs of the supplement industry 
• [07:07 ] Mike’s lessons and career takeaways – The key to winning at affiliate marketing is pairing data with understanding your brand 
• [07:38] Build your program brick by brick. Don’t expect to hit a home run on your first go at an affiliate program. You’ll be able to refine it along the way

About Michael

Michael Yewdell, Co-Founder of Campus Protein & BEAM Be Amazing – Michael has been an entrepreneur for the past 10 years building my legacy business Campus Protein along with his newest brand BEAM: Be Amazing.

The brand BEAM is based on Michael’s battle with a rare form of cancer back in 2017. He failed 4 chemotherapies and ended up having to switch hospitals to try a rare form of chemotherapy that ended up saving his life.

BEAM has an incredible story, but the products and their impact are where they truly differentiate themselves. BEAM controls 100% of the production process from sourcing the ingredients, to formulating, to flavoring, and manufacturing its product in-house. This allows them to put 100% of our resources into the product, but it does not stop there. Quality to them is of the utmost importance so they do in-house allergen, metal, and efficacy testing along with 3rd party testing.

BEAM has also been able to use its platform to raise close to $500,000 towards cancer research, plant 1000s of trees, gift 1000s of free hours of therapy, and contribute to so many other initiatives in just 2 years of business.

 

Quotes

“The key ingredient is community.  There needs to be a personal touch to everything that you do. There needs to be a reason and a connection to everything you do, whether it's the story or the result.” – Michael Yewdell

 

 “Building a family or a community with connection and with relationships needs to be in affiliate marketing.” –  Michael Yewdell

 

“Whether it's a content creator or a sales superstar, you need to understand that relationship and nurture it to maximize and optimize.” – Michael Yewdell

 

“I thought that if I had the right data, I would be able to make the right decisions. Data helps make decisions, but it's not the ultimate deciding factor. Being able to pair data with your understanding of your brand will ultimately make your affiliate marketing program the most successful.” – Michael Yewdell

 

“Our products are set out to right the wrongs in the industry.” – Michael Yewdell

 

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