Ep 18 - Dovetale: How to win at Influencer Marketing with Mike Schmidt

We sat down with Mike Schmidt, founder of Dovetale, the go-to platform for any company working with social media creators. We learned about his journey and got his advice on how to approach Influencer Marketing the right way.

Here’s What We Discussed: 

• [00:59] Mike’s accidental entrepreneurial journey, starting Listn, and why he founded Dovetale – Building everything that Google missed on social media
• [04:52] Why publishers aren’t appropriately indexed; Social networks want to control the experience as much as they can
• [07:14] Imagine a future where creators fully can provision their data from one system to the next, like some sort of data wallet or passport that can communicate between different types of applications
• [10:04] Mike talks about where to get started with Influencer Marketing 
• [13:50 ] The differences in performance between Influencer Campaigns and Paid Social 
• [19:22] Brands that have done Influencer Marketing the right way – How Curology, Bravo Sierra, and KontrolFreek succeed by trusting their influencers, and having disciplined and organized marketing teams 
• [23:46] Mike talks about how most marketers fail because of their lack of discipline and lack of understanding what they’re measuring 
• [26:26] Final advice from Mike when starting in Influencer Marketing – You don’t need a platform to start reaching out to people  

About Our Speakers 

Mike Schmidt, Founder at Dovetale – Mike is the founder of Dovetale.com, an influencer marketing suite for brands of any size. Mike previously founded Listn, which was acquired by SFX Entertainment. Mike has also represented Canada at the G20 summit and graduated in Chemical Engineering.

About Our Moderator

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.

 

Quotes

“We imagine a future where creators can fully provide their data from one system to next. It's almost like a data wallet or passport that can communicate between different applications.” –  Mike Schmidt

 

“If we can help creators get work and find brands to work with that's a win for us. We want to be the place where brands and agencies alike start their process. As the company is evolving much more into a suite of tools, we want to be a relationship management layer for all those relationships as well.” –  Mike Schmidt

 

“if you're looking at influencer marketing to achieve scale in your sales or marketing org, not many teams ask themselves the fundamental questions: What am I measuring? What does success look like to me? Just being very organized and having that discipline… really helps you throughout pretty much anything that you're trying to do in problem-solving.” – Mike Schmidt

 

“Some advice when you're going into this influencer space is you don't need a platform to go out there and reach out to people. Tools like Dovetale are to help you scale, so once you figure it out, then you can go out and scale.” – Mike Schmidt

 

ABOUT RUCKUS

We are growth leaders who recruit your game changers. Visit https://bringruckus.com and connect on LinkedIn. Subscribe and listen to more episodes on Apple Podcasts, Spotify Google Podcasts, Audible, or wherever you get your podcasts!  

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